Sweet Reason
A website revamp and photoshoot for Sweet Reason, a CBD drink company, as they were launching their new Evening Blend. We wanted the new website to feel welcoming and like a whole new digital world asking to be explored. The project came with the opportunity to make slight design refinements to the existing brand in order to help the launch of the new drinks feel more novel and exciting.
CLIENT SWEET REASON
AGENCY JULIET
YEAR 2020
ROLE DESIGNER, ART DIRECTOR
CREATIVE DIRECTION DENISE COLE
COPYWRITING RACHEL HARDING
DEVELOPERS PRAMESH ATTWALA, OSCAR PAN
PHOTOGRAPHY ANUKRITI
The following year, Sweet Reason approached me to help with their social media presence.
We worked together to create new content pillars that satisfied the goal of increased followers and engagement on their instagram account. Because Sweet Reason's mission is to help their customers be present and live in the moment, we wanted to create content that would be eye-catching and engageing, while also encouraging users to find ways to be more present in the moments off-line. Using their already established zen and idyllic aesthetic, we created a range of content that used custom illustrations, photography and trending graphics.
Selected Works
SolaeAnimation, Illustration, Design
Finding Your WayMotion Design, Projection Mapping
Le Couleur RoseMotion Design
Kate Ince PhotographyBranding, Website
Gobelins Portes OuvertesAdvertising, Motion Graphics
LivWellBranding
MAILCHIMPIllustration, Animation, Art Direction
BIKO Jewelry Overflow CampaignNewsprint
I'll Catch YouFilm, Directing
LIVING BEAUTY LAUNCHWebsite Development, Illustration, Animation
POSTCARD FROM CANMOREIllustration
ASSEMBLY RECORDSBrand Identity, Web Design, Social Media
LIVING BEAUTY INC.Editorial Design, Layout Design, Illustration
LATITUDE 53Graphic Design, Layout Design
AGENDA COFFEE & BEERBrand Identity