Living Beauty Inc.

Living Beauty Inc. is a company that sparks connections between brands, retailers, professionals and people. They work with different beauty and selfcare brands ranging from skin care, all the way to sexual wellness products. To them, a product is more than just a product, its about creating an intimate and emotional moment.

For this project, I was asked to create a quarterly newsletter that would go out to all LBI partner retailers. The goal of the newsletter was to educate and inspire their partners for the most up and coming products of the season, while also promoting the brands they work with such as Biologique Recherche, Overlum and Dame.

Using the LBI typefaces and colour palette, I explored ways to push the brand in a playful and eye-catching way. To achieve this, I explored using off kilter type, stark outlined boxes, and custom illustrations. I wanted the newsletter to feel like a unique journey, similarly to how their products do.

CLIENT LIVING BEAUTY INC
FREELANCE
YEAR 2022
SERVICES EDITORIAL DESIGN, LAYOUT DESIGN, ILLUSTRATION